Participants
Dominik Walcher
Hello,
I'm Dominik Walcher, Professor for Innovation Management and Marketing at the faculty of Design and Product Management at Salzburg University, Austria. I was a colleague of Frank Piller at TU Munich for 5 years. We organized the German spoken MC conference in 2007 in Salzburg together: www.mass-customization.de/mc07
Frank just forced me to send in a topic, although I just wanted to take part as a visitor at the MCPC 2009.Terrible guy! I want to talk about my 3 year MC teaching expereinces with almost 100 MC student projects - last semester we extended the ideation phase to a real business plan. See below. Best wishes for the further organization, Dominik
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