Speakers
Benedict Dellaert
Benedict G.C. Dellaert is professor of Marketing at the Erasmus School of Economics, Erasmus University Rotterdam, The Netherlands.
He received his doctorate from Eindhoven University of Technology and has previously worked at the University of Sydney, Tilburg University, and Maastricht University. He is affiliated with the Erasmus Research Institute of Management (ERIM - see http://www.erim.eur.nl/ERIM/Research/Centres/Customer_Integration). In his research and teaching he focuses on consumer decision making and consumer-firm interactions from a marketing perspective. Important areas of application are e-commerce, retail, health, and services. His research on mass-customization and personalization has appeared in journals such as the Journal of Marketing Research, the Journal of the Academy of Marketing Science, the International Journal of Electronic Commerce, and Information & Management.