Sponsors
Leiki Ltd | MCPC 2009 Corporate Member
Leiki provides patented software technology that automatically personalises content and community services. The functionality is based on automatic content analysis and learning of the user’s preferences. Established in 2000, Leiki has offices in Helsinki and London. In 2005 Leiki was awarded a place in Red Herring’s Top 100 European technology companies list, in 2007 received the European ICT Prize and in 2008 the Media Innovation of the Year Award. Leiki’s customers include Financial Times, Nokia and Sun Microsystems. For more information visit www.leiki.com
Leiki launched the intelligent web site of the 2009 Mass Customization and Personalization Conference together with Aalto University and Taivas. The web site hosts a number of articles, seminar schedules and labs as well as lists organizers and registered participants to the Conference.
All content on the website is automatically profiled by Leiki Focus, which also registers the users’ clicks and creates an interest profile for each user. The personal interest profile is presented in a tag cloud on the front page. Through the tag cloud the user can easily discover personally interesting content (e.g. outlines, papers and blogs) and people (conference organizers and participants) already before the conference. Throughout the web site the content selection is personalized based on the interest profile so that personally most interesting content items and people appear on the top the list in each section.